Where Have All the Authentic Business Gurus Gone?

Kelly PhillipsBlogging, Entrepreneurship

An orange trying to be an Authentic Business Guru.

The theme in my life this week has centered around business ethics and authenticity. I’m not sure why… maybe it’s the universe’s nod to my last post about B-School where I talk about how important it is to be authentic about who you are and where you’re at in your entrepreneur journey. One of my struggles around authenticity is in my writing. Bear with me a moment while I fill in the background. Being a young-looking blue-eyed blonde is not exactly an asset when you want to be taken seriously in corporate. I always felt like I had to try harder and be smarter and more articulate than my male counterparts. I clearly remember standing in a small circle with some colleagues back in my late twenties. I had finished saying something and one of the men looked at me … Read More

Can you REALLY do SEO yourself?

Kelly PhillipsBlogging, SEO

Can you do SEO Yourself

I have a confession to make. I’m not afraid to disagree with the current popular point of view, of being the rebel rouser, or going against the grain. Sure, sometimes it’s nice to be in the club with the majority but I have alwaysbeen one to go with the “control my own fate” versus “everyone is doing it” attitude. For a long time, if you wanted SEO that really worked, you had to shell out the money to hire a big gun SEO firm who would then charge you monthly recurring fees to monitor and tweak their work. There are some people out there who are still preaching this model, even though its time has long-passed. Of course, if you actually WANT to be writing those monthly checks for the life of your website, be my guest. There is a … Read More

What’s the Difference Between SEO and SEM?

Kelly PhillipsBlogging, Driving Website Traffic

What's the difference between SEO and SEM?

No Kelly, NO! SEO has changed again?!? Make it stop! I know how you feel. I really do. It seems like you just get your head wrapped around what to do to drive the right kind of traffic to your site and then the target moves again. It’s as frustrating as trying to keep up with the Kardashians. But, SEO (search engine optimization) is critical for gaining visibility for your business website and we just can’t ignore it. I even created a free mini-course just to help people get started. And just when we get a grasp on SEO someone goes and throws the letters S-E-M at us. Oh great. Search Engine Marketing, something else to master. The difference between the two is clear as mud, right? Don’t panic. That’s why I’m here; to help clear up the mystery in … Read More