What’s the Difference Between SEO and SEM?

Kelly PhillipsBlogging, Driving Website Traffic

What's the difference between SEO and SEM?

No Kelly, NO! SEO has changed again?!? Make it stop! I know how you feel. I really do. It seems like you just get your head wrapped around what to do to drive the right kind of traffic to your site and then the target moves again. It’s as frustrating as trying to keep up with the Kardashians. But, SEO (search engine optimization) is critical for gaining visibility for your business website and we just can’t ignore it. I even created a free mini-course just to help people get started. And just when we get a grasp on SEO someone goes and throws the letters S-E-M at us. Oh great. Search Engine Marketing, something else to master. The difference between the two is clear as mud, right? Don’t panic. That’s why I’m here; to help clear up the mystery in … Read More