Starting a Mailing List? You’d better CAN-SPAM

Kelly PhillipsMailing Lists

How to write an email newsletter

This post was updated in February 2015 to include a mistake #4. This post was updated in July 2014 to include mention of Canada’s Anti-Spam Legislation (CASL) Starting a newsletter mailing list is one of the first things many new entrepreneurs do. Even with the popularity of social media, email is one of the most common ways we communicate online. “The money is in the list” is a mantra I’ve heard from many small business marketing gurus. However, many aspiring newsletter writers don’t realize that handling that newsletter incorrectly could mean fines from the FTC to the tune of 16k for each offense. Yes. 16k PER EMAIL!  And as of July 1, 2014 you can face up to $1 million fines in Canada.  In the US it’s called the CAN-SPAM Act of 2003, and in Canada it’s called Canada’s Anti-Spam … Read More

Is your newsletter content digital litter?

Kelly PhillipsBlogging, Mailing Lists

Newsletter Content

I’ve been a bad entrepreneur. Entrepreneurs are supposed to build an email list and send out super useful and inspiring newsletter content every week. On the same day. At the same time. Did I mention the every week part? Yeah, I’ve not been keeping up with this one. You see, I have this nagging feeling that if I send out an email when I don’t have something really important to say, that I’m contributing to the huge amount of “digital litter” in the world. There is so much content being produced out there that it’s difficult to wade through it and find the good stuff. I’m not saying that everything you or I send to our email list needs to be the caliber of an award-winning novel. If that were the case, I’d really be out of luck! When I … Read More